Boost inc closes €16m (15M CHF) Series B round to accelerate international growth in unattended retail

Founded in 2020 in Zurich, Switzerland, Boost inc has quickly scaled from an ambitious idea into Europe’s leading provider of unattended retail technology. With thousands of live locations, customers across three continents, and a 150-strong team working from the United Kingdom, Switzerland, and four additional countries, the technology company is redefining how brands and operators serve consumers anytime, anywhere.

Boost inc now announces the successful completion of its Series B equity round, raising a total of €16 million from both existing and new investors. For Boost inc’s Founder and CEO, Pascal Uffer, this milestone is more than just funding: “Our rapid growth leading up to this moment shows the timing is right. The market is ready, our technology is proven, and we’re ready to accelerate our international expansion together with our partners.”

The investment will support Boost inc’s next phase of growth, including entering new international markets, expanding the product portfolio, and deepening its technology capabilities. Direttissima Growth Partners led the Series B round, joined by Capmont Technology, existing investor Kineo Finance via its growth equity fund Kineo Capital, and other investment partners, combining financial backing with strategic guidance and international expertise. Boost inc’s Founder and CFO, Johannes Lermann, comments: “Moving from angel-backed funding to institutional investment is a significant step. With these long-term partners at our side, we’re ready to strengthen our board and keep raising the bar for what’s possible in unattended retail.”

Philipp Bolliger, Partner at Direttissima Growth Partners, highlights: “Boost inc has demonstrated exceptional execution from day one. The team understands how to scale physical and digital infrastructure, and we’re proud to support them on their journey.” Torsten Kreindl, Managing and Founding Partner at Capmont Technology, adds: “Europe’s vending industry is fragmented and largely dependent on legacy technology, making it ripe for disruption. Boost’s seamlessly integrated hardware-software stack, allows the exceptional team to take vending to the next level.” Christine Müller, Partner at Kineo Finance, summarises: “As one of the first institutional backers of Boost through our venture leasing facility, we’re proud to deepen our support as they scale their leadership in unattended retail technology.”

At the heart of Boost inc’s business is its mission to build the operating system for unattended retail and to serve customers where traditional retail and catering models

increasingly fail. Today, companies like Coca-Cola, Hilton, and Siemens trust Boost inc and its subsidiary Boostbar to deliver smooth consumer experiences. Boost inc combines connected hardware like smart coolers, vending systems, and self-checkout kiosks with its flagship cloud platform, Vendlive. Together, these solutions give operators, OEMs, and brands full control over their networks, helping them boost sales and streamline operations.