EatShed case study
What Our Customer Needed
EatShed were on a mission to deliver healthy, fresh food to customers on the go. Whether in an office building, or in a local leisure centre after a gruelling workout – they wanted to market their food as healthy, nutritious, mainly plant based, and good for the soul, in a convenient and impactful way.
EatShed wanted their customers to experience their products in a unique way that appealed to their end consumer. They wanted the interface to be eye-catching, for the nutritional information to be accessible and to capture their customer information so that they could market to them at a later date.
Why EatShed Chose Us
EatShed chose us because we were able to offer a solution that met their 4 key criteria to evaluate sales and feedback, which included:
- Online connectivity
- Interactive customer feedback
- Customisable promotions & ‘meal deals’
- Temperature monitoring and remote logging
Our Response
We wanted to disrupt typical vending notions, as we felt it was paramount in the automated retail industry to have impact and presence, ensuring customers take note of the offering and how it’s different.
We created a new design based on our DVTx32 vending machine with extensive branding opportunities all around, lending itself to a vibrant, eye-catching wrap. On the digital user interface (UI) and user experience (UX), we created some fantastic new features. The ability
to request feedback on the overall experience at the end of each purchase was one such feature – seemingly so simple (and another example of a concept prevalent in e-commerce but unheard of in automated retail).
Another great use case for our fully bespoke UI/UX was the ability to provide a free meal to anyone who had a less than ideal experience. For instance, if part of a customer’s meal is mis-vended, they are automatically emailed a ‘free meal’ voucher that they can redeem instantly, or at any time in the future.
This is part of our strategy to engage customers to ‘try’ automated retail technology, whilst ensuring that their loyalty is retained even when things don’t quite go according to plan.
The Results
A unique retail offering, with a built in customer feedback system (all made available to view through our VendLive vending management system), along with the integrated ‘free meal’ voucher technology to compensate customers was a fantastic addition to our core VendLive system.